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Communications Education Portal
Curriculum
5 Sections
21 Lessons
10 Weeks
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1. Understanding the Unscreened
3
4.1
1.1 Understanding the Unscreened
4.2
1.2 Barriers to Screening
4.3
1.3 Motivating the Unscreened
2. Developing Your Message
2
8.1
2.1 Delivering the Message
8.2
2.2 Elements of Effective Messaging
3. Preferred Messages
4
10.1
3.1 2018 Message Testing – Preferred Messages
10.2
3.2 2014 Message Testing – Top Messages
10.3
3.3 Deeper Dive: Hispanic Messaging
10.4
3.4 Deeper Dive: Asian American Messaging
4. Considering Priority Populations
11
11.1
4.1 Profile: Unscreened Rural Dwellers
11.2
4.2 Profile: Unscreened Young 50
11.3
4.3 Profile: Unscreened Marketplace Insured
11.4
4.4 Profile: Unscreened African Americans
11.5
4.5 Profile: Unscreened Hispanics/Latinos
11.6
4.6 Profile: Unscreened Asian Americans
11.7
4.7 Profile: Unscreened 45-49 Year Olds
11.8
4.8 Profile: Preoccupied Busy Bees
11.9
4.9 Profile: Fearful Delayers
11.10
4.10 Profile: In Denial/Invincibles
11.11
4.11 Profile: Financially Challenged
5. Marketing Plan Builder
1
12.1
80% in Every Community Marketing Plan Builder
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