The following courses share significant findings from ACS NCCRT’s extensive market research and further recommend how to educate, empower, and mobilize those who are not getting screened for colorectal cancer. We encourage partners to take the research and messages provided and make the messages resonate with their target audiences even more by using their own creativity, innovation, and spokespersons.
National Data at a Glance
(For Total Population in the U.S.)
SCREENED (2020)
ESTIMATED DEATHS (2023)
DIAGNOSED (2023)
Our efforts to improve colorectal cancer screening will be strengthened not only by understanding national data and trends, but by better defining the perceptions, attitudes, and behaviors of unscreened individuals.
This course will provide you with research as well as recommended messaging to strengthen colorectal cancer screening efforts and create communications campaigns that better resonate with three key audiences who are not getting screened: the newly insured; the insured, procrastinator/rationalizer; and the financially challenged.
This course will provide you with information and tools to help you work towards closing disparity gaps by using effective, tailored cancer screening messaging to help motivate Black and African American people to get screened.
This resource guide includes quick start steps to gather community partners, grow your community’s colorectal cancer screening knowledge, choose faith-based messages for your community, and create an action plan to share your chosen messages. There are steps, worksheets, and materials for you to use along the way. The resource guide also offers additional ideas for going beyond the provided quick start activities.
