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2022 Messaging Guidebook for Black & African American People
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2022 Messaging Guidebook for Black & African American People
Curriculum
7 Sections
31 Lessons
10 Weeks
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1. Overview
4
1.1
1.1 Introduction
1.2
1.2 National data on Colorectal Cancer
1.3
1.3 Colorectal Cancer Screening Options and Recommendations
1.6
1.4 Important Definitions
2. Perceptions About and Barriers to Screening
4
2.1
2.1 General Attitudes About Personal health and Colorectal Screening
2.2
2.2 Deferment and Delay
2.3
2.3 No Family History and No Symptoms
2.4
2.4 Doctor Did Not Recommend Screening
3. Message Delivery
5
3.1
3.1 Message Delivery
3.2
3.2 Messengers: Medical Doctors
3.3
3.3 Messengers: Friends and Family
3.4
3.4 Messengers: Faith-Based Leaders
3.5
3.5 Messengers: Celebrities
4. Preferred Screening Messages
5
4.0
4.1 Overview
4.1
4.2 Most Preferred Screening Message
4.2
4.3 Second-Most Preferred Screening Message
4.3
4.4 Third-Most Preferred Screening Message
4.4
4.5 Fourth-Most Preferred Screening Message
5. Spotlight on Messaging Groups
5
5.1
5.1 Messaging Groups
5.2
5.2 People Who Feel Impervious
5.3
5.3 People Who Are Fearful
5.4
5.4 People Who Have Cost Concerns
5.5
5.5 People Who Are Busy
6. Case Studies
5
6.0
6.1 Overview
6.1
6.2 Kaiser Permanente Center for Health Research
6.2
6.3 HealthPartners
6.3
6.4 Colorectal Cancer Alliance
6.4
6.5 Nebraska Cancer Coalition (NC2)
7. Additional Information
3
7.1
7.1 Market Research Overview and Methodology
7.2
7.2 Acknowledgments
7.3
7.3 References
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